James was lucky enough to sit down with the crew from Illumine Collective to talk about branding, creativity, and the outdoors on their most recent episode of the Life in Motion Podcast. Illumine does some great branding and illustration work, most notably their non-profit project. Their most recent project includes a t-shirt design for our friends Beyond Boundaries. Illumine designs shirts which are then sold, with a quarter of the proceeds going back to the selected non-profit.

Let’s talk conversion rates! In many cases after working to build the foundation of a brand and implementing a content strategy, the next main step is increasing conversion rates for e-commerce clients. Mission 1 is done- driving clients to the website. Mission 2 is next, encouraging them to make a purchase. Often, conversion rates can be as low as 1-2%. These tips will help maintain growth, attract new clients and increase overall revenue.

According to some recent studies, roughly 409 million internet users read 20 million blog pages monthly. It goes even further however, blog usage has actually increased 12% in the last five years. This tells us one simple thing, people like being told stories.

Brand equity is made up of several factors, we’ll unpack a few of them now and talk about how developing these different assets can build into a stronger brand and more value for your company and products.

Hash tags are a nuanced and ever-changing part of managing a successful Instagram, TikTok, or Twitter account (note we didn’t say Facebook!). As we near the end of the first quarter of 2022, new learning about how hashtags are interacting on these platforms and with their updated algorithms are available.

TikTok is here to stay and brands are becoming more and more aware of how they can use the space to their advantage. TikTok is also aware of the infinite canvas presented to brands on their platform and recently partnered with IPSOS to conduct hundreds of brand lift studies to learn more about which brand elements are driving the best response.

There’s a common misconception that branding is what happens when you start your business. You think up a name, design a logo, build a website. Then, you start advertising, convincing people to buy your product or service. Really, branding and advertising work together to meet the buyer at whatever point of the sales funnel they’re in.

There’s a common misconception that branding is what happens when you start your business. You think up a name, design a logo, build a website. Then, you start advertising, convincing people to buy your product or service. Really, branding and advertising work together to meet the buyer at whatever point of the sales funnel they’re in.

As we dive into the new year, marketers everywhere are having strategic conversations in order to prioritize effort and investment in various social platforms. According to research from Social Media Today, Instagram should be your platform of focus, garnering 40.5% of votes from marketers when asked which platform will be the highest priority in 2022.

2022 has changed and with it comes new updates from Instagram. Recently, they announced the return of the chronological feed, as well as the option to choose from two other feed styles. This gives users the option to use the algorithmically sorted feed, a chronological feed, and a favorites feed. While the feature is still rolling out, Instagram says they expect it to be fully available by mid-year.