How to Increase Shopify Conversion Rates in 2022

Let’s talk conversion rates! In many cases after working to build the foundation of a brand and implementing a content strategy, the next main step is increasing conversion rates for e-commerce clients. Mission 1 is done- driving clients to the website. Mission 2 is next, encouraging them to make a purchase. Often, conversion rates can be as low as 1-2%. These tips will help maintain growth, attract new clients and increase overall revenue.

Try this to increase conversion:

1. First time offers

2. Free shipping

3. Coupon codes

4. Retargeting Ads

5. Decrease cart abandonment rate

First Time Offers

If you’ve implemented an effective content and paid media strategy, you’re going to see an uptick in traffic to your website. Making sure you welcome these new visitors is a good first step to increasing your conversion.

Using pops, exit intent, and relevant emails, you can provide first-time offers to encourage these new visitors to convert. Pop-ups offer customers a discount, usually for signing up for your mailing list on the spot. Exit-intent is a Shopify tool that recognizes people are leaving the site and attempts to engage with the shopper one more time. 

For Shopify users, try the apps Pickystory, Bold Discounts, Upsell Popup and Ultimate Special Offers to promote offers within the platform.

Free Shipping

Thanks in large part to the market expectations set by giants like Amazon, consumers expect to be incentivized for purchasing. This is where the power of free shipping comes into play. Hefty shipping charges are one of the leading causes of failed conversions and abandoned carts. Removing these shipping charges can lead to an increase in conversion.

Before you remove your shipping fees, however, check your bottom line and make sure that your items still remain within a reasonable profit margin if you’re incurring this additional cost. Free shipping offers are definitely not for everyone, but if used strategically, they can lead to a significant increase in revenue.

Coupon Codes

At this point coupon codes seem like a trick as old as time. However, one simple fact remains: they work. 

Try offering personalized coupons to targeted customers based on specific segmentation. Use expiry dates to create urgency. Things like a code countdown or set time limit for use often increases urgency and demand.

Retargeting Ads

If retargeting ads aren’t already part of your paid media strategy, you need to re-evaluate, immediately. Retargeting ads are served to consumers that have taken a specific action, such as visiting your site or social channels. Typically, they’re served within 12 hours of this action. By continuing to surround your target audience with messaging, you’re positioning your brand within their consideration cycle. The stats show that these ad types are also pretty effective, with 8.65% of consumers returning to a site after being served. Combine retargeting ads with a secondary strategy like limited-time free shipping and you can create even more opportunities for conversions.

Decrease Cart Abandonment

Cart abandonment refers to folks that add items to your cart and then leave before purchasing. Roughly ¾ of all shoppers fall into this category. These rates are affected by a number of factors including site functionality, devices, offers, and more. Here are some things you can do to reduce the number of abandoned carts on your site.

1. Simplify the order process

2. Send cart recovery emails

3. Make payment simple

Hopefully, these tips will help you increase your conversion rate and grow your business. Want to talk more about strategy, branding or creative development? Contact TrailHead.