Life in Motion Podcast Feature

James was lucky enough to sit down with the crew from Illumine Collective to talk about branding, creativity, and the outdoors on their most recent episode of the Life in Motion Podcast. Illumine does some great branding and illustration work, most notably their non-profit project. Their most recent project includes a t-shirt design for our friends Beyond Boundaries. Illumine designs shirts which are then sold, with a quarter of the proceeds going back to the selected non-profit.

Check out the podcast episode here.

Here’s their episode summary:

Don't Be Afraid To Ask For Help - The key to building successful outdoor brands and nonprofits with James Moffitt of TrailHead Creative

In this episode, we interview James Moffitt who is a cyclist, outdoorsman, and owner of TrailHead Creative. As a Boy Scout, it didn't take long for James to find a love for the outdoors. While in college he studied English, but after helping his bike shop market itself better he decided to make a career move into branding. This is where James found his true passion - and eventually a career. He enjoyed helping brands such as Capital One and the NBA tell their story, but even more so he loved helping small businesses share theirs. That's why he started TrailHead Creative to help outdoor-driven businesses. One of his favorite clients is Beyond Boundaries, a nonprofit that believes adventure is for everyone. Not only does he help share their story and impact, but he also volunteers with their many outdoor activities. If you've ever wondered why it's important to tell your story, or why you shouldn't be afraid to ask for help when starting something new, then this one's for you! 

Check out the podcast episode here.