Join or die

It's rare to find a maker so dedicated to their craft. Brent Stubblefield of Join or Die Knives is a dedicated craftsman, knife expert, and wealth of knowledge when it comes to forging, edged tools and doing the job right the first time. We've partnered with Join Or Die for several years, helping to grow their brand.

Honing a Beautiful Brand

As the agency of record for Join or Die Knives, we've worked to craft a brand presence that will stand the test of time. From educational video content for their YouTube channel to an endless stream of social content, blogs, and email marketing, we make sure that Join or Die stays top of mind and tip of the tongue for knife buyers.

As a hands-on agency, we make it a point to embed with our clients as much as possible. In the case of Join or Die, our team has been lucky enough to take part in their forging classes, make knives of their own, and spend hours upon hours in their knife shop learning how they do things. Over the years, we have continually adapted our content plan to fit the changing landscape of digital marketing while also continuing to build a refined brand identity and voice that uniquely positions Join or Die in a saturated marketplace.

What We Did

Strategic Planning
Photography
Videography
Email Marketing
Social Media Management
Copywriting
Art Direction
E-commerce Marketing
Influencer Partnerships


242%

increase in reach on facebook year over year

175%

increase in reach on Instagram year over year

38%

increase in sales from instagram


MADE FOR GOOD | KNIFE CARE

Photo credit: Southern Collective Hunting

MADE FOR GOOD | THE RIMFIRE Fieldmate PromoTIONAL VIDEO

Previous
Previous

Beyond Boundaries

Next
Next

Virginia Trophy Guides