American Sportfishing Association
The American Sportfishing Association is the voice for sportfishing-related businesses and the community that surrounds them. They focus on providing the advocacy, tools, and connections that the sportfishing industry needs to grow. As well, the ASA hosts iCast, the world's largest fishing tradeshow, every year. With over 68 years of history, iCast is synonymous with what's trending in fishing. This year, the ASA asked our team to develop new graphic elements, including merchandise design and booth decor for the ASA booth at the show.
A Style For Every Region
We focused on creating graphics for merchandise that would resonate with anglers across the country. Using Striped Bass, Largemouth Bass, Red Drum, and Salmon, we represent the Northeast, Southeast, West Coast, and Inland fisheries of North America. Our team created several visual representations, designed and hand-drawn of these recognizable species, and presented the ASA team with several t-shirts, merchandise, and sticker designs to choose from for production.
What We Did
Illustration
Merch Design
Email Design
